Keyword research forms the first step in our engagement.   Our keyword workshop is an intensive process where we determine exactly which keywords and keyword phrases will attract the most narrowly targeted traffic.   The purpose is to ensure that the search engines find your site, and we drill down into specific keywords for each page.   Our range of sophisticated keyword research tools assist us in making sure that the website can be found by the people who you want to find you!  Our analysts drill into each keyword to see which will be the most effective.

Search Engine Marketing (SEM) refers to pay-per-click campaigns or Paid Search.  We incorporate SEM into our clients' internet marketing activities wherever necessary, as it forms an important part of attracting traffic and is most effective when you need quick results and cannot wait for your Search Engine Optimisation efforts to take effect.    You may also already be ranked highly for the search engines, but need more targeted traffic for a specific marketing campaign, or to fight an aggressive competitor.   

Search Engine Optimisation is a specialised field and our team of experts will assist you to make the most of your online presence.   The internet is becoming increasingly competitive, and it is no longer enough to create a website and hope that someone will find you.   Having the best website in the world is useless if the search engines do not know that your site exists.  We have a carefully designed methodology which is designed to make sure that your website is visible to those who are searching for your company or your products

Mapfree Marketing focuses on website design and development with your business objectives in mind.  We start by understanding what you wish to achieve with the website and build the site with this as the foundation.  Our approach is a business one, rather than a technology one.   Regardless of whether your intention is to have a static "brochure" type website, or a fully interactive e-commerce site, our design will follow this requirement.   In many respects the website is the first interaction that you may have with potential clients, and as such it must display the same quality that your brand portrays.

Website analysis is a critical part of search engine optimisation (SEO) and our team of professionals will identify why you aren't listed on the first page of the search engines.  We run a series of diagnostic tools to see just how the search engines will view your pages.  Based on our keyword analysis we can make recommendations that can drastically improve your search engine rankings.    Optimising your website requires the services of a professional who can adjust the pages to meet the search engine rankings, yet maintain the human-readability of the site.  Our software lets you view the pages through the eyes of a search engine robot!